Introduction: How To Find Low Competition Keywords On Semrush
Learning how to find low competition keywords on Semrush is essential for optimizing your SEO strategy. Low competition keywords offer an opportunity to rank higher in search engine results without facing too much competition. This detailed guide will show you how to use Semrush to uncover these valuable keywords, enhancing your SEO efforts and driving more targeted traffic to your website.
Why Low Competition Keywords Matter
Low competition keywords are crucial for several reasons:
- Easier to Rank: They offer a better chance of ranking higher in search engine results pages (SERPs).
- Cost-Effective: They can reduce your cost-per-click (CPC) in paid search campaigns.
- Targeted Traffic: They attract more relevant and targeted traffic to your website.
- Higher Conversion Rates: They often lead to higher conversion rates due to their specificity and relevance.
Step-by-Step Guide to Finding Low Competition Keywords on Semrush
Step 1: Setting Up Your Semrush Account
To get started, you’ll need a Semrush account. If you don’t have one yet, you can sign up for a free trial or choose a subscription plan that suits your needs.
- Log In to Semrush:
- Go to Semrush and log in to your account.
- Select a Project:
- Create a new project for your website or select an existing project from your dashboard.
Step 2: Using the Keyword Magic Tool
The Keyword Magic Tool is a powerful feature in Semrush that allows you to find low competition keywords effectively.
- Navigate to the Keyword Magic Tool:
- Go to the “Keyword Magic Tool” under the “Keyword Research” section.
- Enter Your Seed Keyword:
- Type in a broad keyword related to your niche. For example, if you’re in the fitness industry, you might start with “fitness tips.”
- Filter by Keyword Difficulty:
- Use the “KD%” (Keyword Difficulty Percentage) filter to find keywords with low competition. Set the filter to show keywords with a KD% of 0-40. These keywords are generally considered low competition.
- Analyze the Results:
- Review the list of keywords generated by the tool. Look for keywords with a good balance of low competition and decent search volume.
Step 3: Refining Your Keyword List
Once you have a list of potential low competition keywords, it’s essential to refine and validate them.
- Check Search Volume:
- Ensure that the keywords have sufficient search volume to justify targeting them. Keywords with very low search volume might not drive significant traffic.
- Analyze Keyword Trends:
- Use the “Trends” feature in Semrush to check the historical performance of the keywords. Look for keywords with stable or increasing trends.
- Evaluate SERP Features:
- Analyze the SERP features for the keywords. Keywords with fewer SERP features (like featured snippets, ads, and knowledge panels) tend to have lower competition.
Step 4: Competitor Analysis
Understanding your competitors’ keyword strategies can provide valuable insights and help you identify additional low competition keywords.
- Use the Organic Research Tool:
- Go to the “Organic Research” tool under the “Competitive Research” section.
- Enter Your Competitor’s Domain:
- Type in the domain of a competitor in your niche.
- Analyze Competitor Keywords:
- Review the list of keywords your competitor is ranking for. Identify low competition keywords that your competitor is targeting.
- Add to Your Keyword List:
- Add any relevant low competition keywords to your list.
Step 5: Creating Content Around Low Competition Keywords
Once you have a refined list of low competition keywords, it’s time to create content around them.
- Content Planning:
- Plan your content strategy by grouping related keywords and deciding on the type of content to create (blog posts, videos, infographics, etc.).
- Optimize Your Content:
- Use the “SEO Writing Assistant” in Semrush to optimize your content for the selected keywords. Ensure that your content is engaging, informative, and keyword-rich without being overly stuffed.
- Monitor Performance:
- Use the “Position Tracking” tool in Semrush to monitor the performance of your content. Track your rankings and make necessary adjustments to improve your SEO strategy.
Best Practices for Finding Low Competition Keywords on Semrush
- Focus on Long-Tail Keywords: Long-tail keywords are more specific and often have lower competition. They can drive highly targeted traffic to your website.
- Regularly Update Your Keyword List: SEO is an ongoing process. Regularly update and refine your keyword list based on performance data and changing trends.
- Leverage Local Keywords: If you have a local business, target low competition local keywords to attract nearby customers.
- Use Multiple Tools: While Semrush is powerful, using additional keyword research tools can provide a broader perspective and more keyword options.
Boost Your SEO with Low Competition Keywords from Semrush
Start finding low competition keywords with Semrush today. Optimize your content and improve your search engine rankings. Sign up for a free trial now!
Conclusion
Finding low competition keywords on Semrush is a strategic way to enhance your SEO efforts and improve your website’s visibility. By following the steps outlined in this guide, you can uncover valuable keywords that offer a better chance of ranking higher in search engine results. Remember to continually monitor and adjust your strategy based on performance data to achieve the best results.
